A CTO is a Chief Technology Officer. Here we’ll look at what a virtual CTO is and what they’re responsible for, what advantages they have over the traditional approach to IT responsibilities and specifically how a virtual CTO can add value to holiday park businesses.

The traditional approach

Traditionally, a chief technology officer is an executive responsible for the management of an organisation’s technological needs. With responsibility for technical product development, they are key to forming the technical IT strategy of the company. The CTO will have in-depth knowledge of programming and IT, and possess strong leadership skills.

The rise of the virtual CTO

Remote working is much more common in the post-Covid era which has led to many businesses being open to the option of working with a virtual CTO; a remote or outsourced professional who provides strategic guidance and expertise in technology-related matters. In short, they serve as a technology advisor helping businesses navigate the world of technology and make informed IT based decisions. Their role is flexible and adaptable to the specific needs and size of the organisation they work with.

Key responsibilities of a virtual CTO

Technology strategy

Responsible for developing a technology roadmap aligned with the business objectives and future growth plans. They assess the company’s current technology infrastructure, identify areas for improvement and recommend appropriate solutions.

Technical guidance

Providing expert advice on technology trends, emerging tools and best practices.

Team management

A virtual CTO may collaborate with existing IT personnel and provide guidance on team structure, resource allocation and skills development.

Security and risk management

Assisting in development and implementation of security measures to protect the company’s sensitive data and intellectual property.

Vendor management

Evaluating and selecting technology service providers. The CTO will negotiate contracts and manage relationships to ensure the organisation gets best value and quality from its technology partners.

Innovation and research

Leads research and development efforts to drive innovation.

Adding value to holiday park businesses

Using the services of a virtual CTO for a holiday park business can bring several advantages:

1. Cost-effectiveness

Hiring a full-time, in-house CTO can be expensive, particularly for smaller holiday park businesses, and especially if they have seasonal operations. By opting for a virtual CTO, you can access their expertise on a part-time or as-needed basis, reducing costs while still benefiting from their strategic guidance and technology knowledge.

2. Industry expertise and experience

Choose to work with a virtual CTO who has worked in various technology roles within the holiday park industry. They’ll bring a wealth of knowledge and expertise to the table, plus valuable insights and strategic guidance specific to the industry.

3. Flexibility and scalability

As a holiday park business, your technology needs may vary depending on the season or specific projects. A virtual CTO offers flexibility in terms of their availability and the scope of their involvement. You can scale up or down their services based on your current requirements, ensuring you have the right level of technology guidance and support when you need it.

4. Objectivity and fresh perspective

Virtual CTOs come into your business with an external viewpoint. They can provide unbiased assessments of your technology infrastructure, identify areas for improvement, and propose innovative solutions. This objectivity can be valuable in driving positive changes and helping your holiday park business stay competitive and relevant in the market.

5. Access to networks and resources

Virtual CTOs are best placed to recommend trusted vendors, technology solutions, or other professionals who have relevant experience in the industry and therefore pre-qualified to support your business’s specific needs. This can save you time and effort in researching and vetting technology options.

6. Access to industry best practices

Have you heard of the ‘bubble’ mindset? You get so ingrained in what is happening that you get limited to what you know and are familiar with and stick with that. Hiring a virtual CTO allows you to access best practices outside the four walls of your organisation, offering greater perspective and visibility. Their experience gained from working with other businesses in the industry is invaluable.

7. Focus on core competencies

As a holiday park operator, your core focus is likely to be providing exceptional guest experiences and managing operations. By outsourcing your technology leadership to a virtual CTO, you can concentrate on your core competencies while relying on their expertise to guide technology-related decisions.

8. Reduced recruitment and management burden

Hiring and managing a full-time CTO involves recruitment, onboarding, training, and ongoing management responsibilities. By utilising a virtual CTO, you eliminate the need for these tasks. You can quickly engage a qualified professional with industry knowledge without the overhead of employee-related responsibilities, freeing up your time and resources for other business priorities.


By taking a virtual CTO role, we can help your holiday park business leverage technology effectively, improve your guest experience, and stay ahead in an increasingly competitive market. Get in touch to find out more.